About Me
I help ambitious brands solve complex problems.
By combining rigorous strategic research with end-to-end product design, I translate business objectives into measurable growth and user experiences people remember.
My work is built on a foundation of proven results—from advising global leaders like Samsung on competitive design strategy, to establishing the entire brand and product framework for new ventures like the Mindo App from the ground up.
Whether leading a 20-person team to architect a $4M social media strategy for Driven Brands, or creating a new consumer brand and product from scratch for KISKA, my focus remains the same: to deliver solutions that are not only strategically sound and beautifully designed, but that work in the marketplace.
Beyond the Professional
Outside of my core work, my passion and practice extend to the following areas:
Visual Arts: My aesthetic and visual storytelling capabilities are also demonstrated in my photography, with work featured in German media. Photos ->
Community Building: I have built a cultural community of over 5,000 followers on Red Note, a practical application of attracting, maintaining, and engaging with an online audience. Red Note ->
Technology Exploration: I code my own applications and am proficient with leading-edge AI tools, driven by the belief that a deep understanding of technology is essential to creating superior design and strategy.
Experience
Education
Recognitions