CHIC is a project that aims to revolutionize the concept of sustainable fashion. The fast fashion industry is a major environmental polluter, with 85% of all textiles ending up in landfills each year. While many young consumers are concerned about this impact, they often find themselves caught between the desire for new clothes and the lack of accessible, sustainable alternatives.

To address this dilemma, the CHIC project asks the central question: "How might we help shape the purchasing decisions of young consumers to be more aware and consciously choose sustainable alternatives to fast fashion instead of impulsive buying?"

The solution is CHIC, an innovative mobile application that serves as a comprehensive tool for conscious consumers. The app features an intelligent wardrobe management system, personalized eco-friendly style recommendations, and educational resources on sustainability. The mission of CHIC is to provide an all-inclusive platform that blends fashion, technology, and sustainability, empowering users to make mindful choices and reduce their environmental footprint without sacrificing their personal style.